You’ve probably heard or read about Traffic Exchanges and what a great advertising venue they are. They’re almost all free there are literally hundred’s of them and they’re actually very fun. Perhaps you are already using them if you’re not you really should be.
Advertising in Traffic Exchanges is not a whole lot different than other advertising methods meaning that you only have a short amount of time to grab your prospects attention. The average timer in a Traffic Exchange is 10 to 15 seconds. If you’re not familiar with how Traffic Exchanges work here is a brief explanation:
You join a Traffic Exchange for free you can upgrade at any time to a paid membership with added benefits but it is not necessary. As part of setting up your account you will add your URL webpage that you want other people to view. Once you have set everything up behind the scenes you will begin surfing that exchange. This consists of viewing other members pages for a certain amount of time; anywhere from 7 to 30 seconds. For every page that you view you’re given a certain amount of credits every Traffic Exchange is different. The amount of credits that you earn determines the amount of times your page will be shown to other members. The more you surf the more credits you will earn and the more times your page will be shown.
So how do you get more bang for your buck or in this case your precious time? As I said before the most important thing to remember in advertising is that you have a very short period of time to capture a prospects attention and with Traffic Exchanges you literally have between 7 and 30 seconds. People seem to forget this which is why I cringe every time I surf and see marketers using their company homepage or their affiliate signup page or just a cluttered looking page with too much text.
If your going to advertise on a Traffic Exchange a splash page is a must have. What is a splash page you ask? Simply put it is a non cluttered onepage attention grabber. You’re not trying to make a sale at this point you’re simply trying to grab the surfer’s attention with an great eyecatching graphic and some compelling text or question. The page should make the surfer stop and think “Hmmm that’s a good question” or “Hmmm that sounds so intriguing that I must know more”. The splash page should peak their curiosity and compel them to want more information and click your link. This is the point that they are sent to your capture page which should further peak their curiosity and collect their contact information. Then you will have the opportunity to sell to them or recruit them into your organization or whatever your ultimate goal is.
I use a rotater URL with 7 different splash pages in it. They are very effective because they have the following characteristics:
Great eyecatching graphic makes them stop and actually look
They are very simple and noncluttered very easy to read in a short time
Large compelling text again easy to read and makes them want to read more
Asks a question that peaks their curiosity again makes them stop and think about it
Repetition repetition builds credibility….more on that below
Another thing to remember is that the average person must view an advertisement at least 7 times before taking action so don’t get discouraged if you don’t see results right away. Just continue to surf and test your splash pages and keep a great attitude.
I hope this information has helped you Happy Surfing.